{"id":691,"date":"2015-08-19T17:44:13","date_gmt":"2015-08-19T15:44:13","guid":{"rendered":"http:\/\/www.bcdd.co.uk\/2015\/?p=691"},"modified":"2015-08-19T17:44:13","modified_gmt":"2015-08-19T15:44:13","slug":"why-use-responsive-design","status":"publish","type":"post","link":"https:\/\/www.bcdd.co.uk\/2015\/why-use-responsive-design\/","title":{"rendered":"Why Use Responsive Design"},"content":{"rendered":"<h3>We recommend using responsive web design because it:<\/h3>\n<ul type=\"disc\">\n<li>Helps Google\u2019s algorithms accurately assign indexing properties to the page rather than needing to signal the existence of corresponding desktop\/mobile pages.<\/li>\n<li>Requires less engineering time to maintain multiple pages for the same content.<\/li>\n<li>Reduces the possibility of the common mistakes that affect mobile sites.<\/li>\n<li>Requires no redirection for users to have a device-optimized view, which reduces load time. Also, user agent-based redirection is error-prone and can degrade your site\u2019s user experience.<\/li>\n<li>Saves resources when Googlebot crawls your site. For responsive web design pages, a single Googlebot user agent only needs to crawl your page once, rather than crawling multiple times with different Googlebot user agents to retrieve all versions of the content.<\/li>\n<li>This improvement in crawling efficiency can indirectly help Google index more of your site\u2019s content and keep it appropriately fresh.<\/li>\n<li>Makes it easier for users to share and link to your content with a single URL.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>We recommend using responsive web design because it: Helps Google\u2019s algorithms accurately assign indexing properties to the page rather than needing to signal the existence of corresponding desktop\/mobile pages. Requires less engineering time to maintain multiple pages for the same content. Reduces the possibility of the common mistakes that affect mobile sites. Requires no redirection for users to have a device-optimized view, which reduces load time. Also, user agent-based redirection is error-prone and can degrade your site\u2019s user experience. Saves resources when Googlebot crawls your site. For responsive web design pages, a single Googlebot user agent only needs to crawl <\/p>\n","protected":false},"author":1,"featured_media":692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[12],"tags":[],"class_list":["post-691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bc-dd-news","has_thumb"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.bcdd.co.uk\/2015\/wp-content\/uploads\/2015\/08\/iStock_000014172319XXXLarge.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6n8A9-b9","_links":{"self":[{"href":"https:\/\/www.bcdd.co.uk\/2015\/wp-json\/wp\/v2\/posts\/691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bcdd.co.uk\/2015\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bcdd.co.uk\/2015\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bcdd.co.uk\/2015\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bcdd.co.uk\/2015\/wp-json\/wp\/v2\/comments?post=691"}],"version-history":[{"count":1,"href":"https:\/\/www.bcdd.co.uk\/2015\/wp-json\/wp\/v2\/posts\/691\/revisions"}],"predecessor-version":[{"id":693,"href":"https:\/\/www.bcdd.co.uk\/2015\/wp-json\/wp\/v2\/posts\/691\/revisions\/693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bcdd.co.uk\/2015\/wp-json\/wp\/v2\/media\/692"}],"wp:attachment":[{"href":"https:\/\/www.bcdd.co.uk\/2015\/wp-json\/wp\/v2\/media?parent=691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bcdd.co.uk\/2015\/wp-json\/wp\/v2\/categories?post=691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bcdd.co.uk\/2015\/wp-json\/wp\/v2\/tags?post=691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}