2. Blogging

Successful blogs can attract many thousands of readers (Stress Management Techniques by Integration Training) and generate a community of their own. From a business perspective it is a useful means of establishing your name as a reputable source of insight and commentary.

Blogs take a lot of commitment and hard work to establish and you will need to create interesting copy several times a month to maintain your readers' interest. Many websites do not have the facility to incorporate a Blog, an issue which can often easily be overcome. Integrated Blog solutions which can be easily adapted to suit any existing website providing you have access to your web server.

Maintaining an integrated Blog is often a better solution to creating a single blog page such as blogger or a blogging application like Wordpress WHY? I hear you ask!

-  Well, all web pages under your domain attracts visitors to your domain which increases your traffic and encourages visitors to investigate your web pages (explanation article to follow).

Tips for blogging:

• Never leave an abandoned blog on your website (take note BC Design & Development admin).
• Do not use a blog for the 'hard sell' – your commentary should be enough to convince customers that you are worth dealing with.
• Keep the blog fresh and relevant.
• Encourage comments from customers - Lively conversation will make your blog interesting.
• Link to other relevant blogs - if you post good content on other blogs you will start to create a deeper link back to your site which in turn will rank your site higher in search engine rankings (more on SEO techniques - updated soon) .
• Be realistic - Without interesting comment your blog will not attract visitors. Building compelling material takes time and effort.
• Microblogging through sites such as Twitter and Facebook can be a useful way of extending your communication. Spreading the news of new products and services is easier if more people know about it.

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