Once you have created a website or had a website created for you the next process is generating traffic to your new site. There are several ways of doing this by using Search Engine Optimisation (more info to come soon) or online advertising techniques including pay per click, but before you consider any of these extra expenses you need to ensure that your visitor's experience is a good one and will attract returning visitors.
If your business is innovative, forward thinking, creative, extremely competitive or in some way unique - does your web content demonstrate this? If you your website has been created by BC D&D then the answer to this question is yes but we understand that you may have a website created by another company and may not comply fully to you needs.
Here are some improvement techniques that could give your site a real boost, and encourage customers to visit your website regularly - Links in violet bold text demonstrates live examples.
1. Online video
Video assists greatly with your product marketing. It is especially useful if you have a product with a USP (unique selling point) which would benefit from a more graphical narrative than can be achieved using static images or photographs and text. Ultrasonic cleaning product ATM500 (demonstrates the products lifting abilities).
Video also enables you to demonstrate your company's culture and show another side to your business, especially if you are unlikely to meet customers on a regular basis. Not all website owners have access to achieving embedding video on their website DO NOT DESPARE there is always a workaround contact us to discuss your situation.
Tips for online video:
- If your website doesn't accommodate video use Youtube and embed you video in your web page. Additionally including your video on Youtube increases your online search potential not only will the video be visible to your visitors but also easily found by millions of Youtube users.
- Keep the production in line with the intended audience. Shaky camera work might be perceived as being cool by one audience but others might see it as unprofessional, it might be worth considering a company who specialise in online video production. so be mindful of your intended style.
- Tag your content with appropriate keywords so that the video can be found by your customers in web searches.
- Designing your video for online use means bearing in mind the bandwidth and audio quality issues. You must find a happy medium between production quality and a potentially large file size. Youtube reduces this issue has the video is processed by Youtubes servers taking the processing responsibility away from your hosted website.
- Encourage feedback from your viewers, this will allow you to connect with your customers and collect their opinions on the content, true to all website content what you think your visitors want to see may not be what your visitors want to see.
- Consider your competition - if a competitor brings out a new product you could create a video about your product explaining why it's different or better. Try to stay ahead of your competitors.
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