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Welcome to BC Design & Development Blog
Monday, September 06 2010 @ 05:50 PM BST
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Suck It and Sea Traditional Sweet Shop - Notice for All

I just wanted to let you know about some exclusive summer holiday offers at Suck it and Sea which are guaranteed to brighten up the dreariest British summer's day.

Just print off this email (notice) and present it at the counter.

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5 ways to increase visitors to your website #5

5. Testing & Introducing New Ideas

 

A few simple updates to your online presence can provide excellent returns if well-executed. None of these need cost much and indeed some can be completed quite quickly. Don't be afraid to try out new ways of building your business using online marketing tools to find out what works best for you. And don't forget the importance of involving your customer and end user community.

<< Point 4 News

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5 ways to increase visitors to your website #4

4. News

A dynamic online presence is indicative of a business that is thriving, active and lively. Posting a news (Ultrasonidos Spanish website) article relating to your products, announcements or latest promotion can demonstrate that your business is active, in a similar way to updating a blog at least once a month.

<< Point 3 Online Video - Point 5 News Items >>

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5 ways to increase visitors to your website #3

3. Customer testimonials

(Links to Examples)

Whether you sell direct to customers or business-to-business, third-party validation is extremely reassuring to potential customers (Stress Management Training Testimonials). Your customers' brands may have higher profiles than your own company, (Brighton Retro Sweet Shop features Heston Blumenthal) so their stories can be very powerful selling tools for potential new customers.

Parcel monkey

Tips for testimonials:

  • Find a relatively small number of positive comments that represent the range of customers you serve, or wish to serve, and rotate them in a prominent part of your website, e.g. on the home page.
  • For B2B businesses, a positive endorsement from a senior executive with whom you have worked is a good example.
  • Aim to provide clear evidence of the effect of your work, illustrating this with statistics and figures where available and appropriate.
  • Case study documents should be made available as PDFs, including photography and images, and should be of the highest production value.

<< Point 2 Online Video - Point 4 News Items >>

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5 ways to increase visitors to your website #2

2. Blogging

Successful blogs can attract many thousands of readers (Stress Management Techniques by Integration Training) and generate a community of their own. From a business perspective it is a useful means of establishing your name as a reputable source of insight and commentary.

Blogs take a lot of commitment and hard work to establish and you will need to create interesting copy several times a month to maintain your readers' interest. Many websites do not have the facility to incorporate a Blog, an issue which can often easily be overcome. Integrated Blog solutions which can be easily adapted to suit any existing website providing you have access to your web server.

Maintaining an integrated Blog is often a better solution to creating a single blog page such as blogger or a blogging application like Wordpress WHY? I hear you ask!

-  Well, all web pages under your domain attracts visitors to your domain which increases your traffic and encourages visitors to investigate your web pages (explanation article to follow).

Tips for blogging:

  • Never leave an abandoned blog on your website (take note BC Design & Development admin).
  • Do not use a blog for the 'hard sell' – your commentary should be enough to convince customers that you are worth dealing with.
  • Keep the blog fresh and relevant.
  • Encourage comments from customers - Lively conversation will make your blog interesting.
  • Link to other relevant blogs - if you post good content on other blogs you will start to create a deeper link back to your site which in turn will rank your site higher in search engine rankings (more on SEO techniques - updated soon) .
  • Be realistic - Without interesting comment your blog will not attract visitors. Building compelling material takes time and effort.
  • Microblogging through sites such as Twitter and Facebook can be a useful way of extending your communication. Spreading the news of new products and services is easier if more people know about it.

<< Point 1 Online Video - Point 3 Customer Testimonials >>

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5 ways to increase visitors to your website

Once you have created a website or had a website created for you the next process is generating traffic to your new site. There are several ways of doing this by using Search Engine Optimisation (more info to come soon) or online advertising techniques including pay per click, but before you consider any of these extra expenses you need to ensure that your visitor's experience is a good one and will attract returning visitors.

If your business is innovative, forward thinking, creative, extremely competitive or in some way unique - does your web content demonstrate this? If you your website has been created by BC D&D then the answer to this question is yes but we understand that you may have a website created by another company and may not comply fully to you needs.

Here are some improvement techniques that could give your site a real boost, and encourage customers to visit your website regularly - Links in violet bold text demonstrates live examples.

 

1. Online video

Video assists greatly with your product marketing. It is especially useful if you have a product with a USP (unique selling point) which would benefit from a more graphical narrative than can be achieved using static images or photographs and text. Ultrasonic cleaning product ATM500 (demonstrates the products lifting abilities).

Video also enables you to demonstrate your company's culture and show another side to your business, especially if you are unlikely to meet customers on a regular basis. Not all website owners have access to achieving embedding video on their website DO NOT DESPARE there is always a workaround contact us to discuss your situation.

Tips for online video:

  • If your website doesn't accommodate video use Youtube and embed you video in your web page. Additionally including your video on Youtube increases your online search potential not only will the video be visible to your visitors but also easily found by millions of Youtube users.
  • Keep the production in line with the intended audience. Shaky camera work might be perceived as being cool by one audience but others might see it as unprofessional, it might be worth considering a company who specialise in online video production. so be mindful of your intended style.
  • Tag your content with appropriate keywords so that the video can be found by your customers in web searches.
  • Designing your video for online use means bearing in mind the bandwidth and audio quality issues. You must find a happy medium between production quality and a potentially large file size. Youtube reduces this issue has the video is processed by Youtubes servers taking the processing responsibility away from your hosted website.
  • Encourage feedback from your viewers, this will allow you to connect with your customers and collect their opinions on the content, true to all website content what you think your visitors want to see may not be what your visitors want to see.
  • Consider your competition - if a competitor brings out a new product you could create a video about your product explaining why it's different or better. Try to stay ahead of your competitors.

Point 2 Bloging >>

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Updated SEO Overview

Back in 2009 I wrote a series of blog articles entitled "An Overview of SEO" along with some SEO faq's. Although these articles are still available on my website and receive regular visits they have been exiled to the bowels of the archive and are now out of date. Hence, over the forth coming days - weeks - months!!! I shall produce a series of updated articles and faq's for everyone's reference (if your interested in SEO for your website) who knows I may even tweet a few ideas (subject to arranging a Twitter account).

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New Website Launch Promotion

To celebrate the launch of our new look website, we would like to announce the following promotion!

 

All new Design and SEO Contracts started with BC Design & Development throughout June, July and August will receive 2 FREE Games of Golf at Tilgate Park Golf Course or 2 2for1 Golfing vouchers which can to be used at one of many Golf Courses across the UK and Europe.

 

For more information on this promotion and to find out how BC Design & Development can save you money on your website design and SEO contact us on 08443 3729772 or email us on info@bcdd.co.uk.

 

Visit the New website at www.bcdd.co.uk

 

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New Promotion Coming Soon!!

BC Design & Development are proud to announce a new promotion coming soon!

Within the next few weeks we will be launching our new look website along with a very generous OFFER.

Watch this space!!!

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Integration Training

Stress Training course providers Integration Training (integrationtraining.co.uk) of Brighton has contracted BC Design & Development to work with them on improving their on-line marketing campaign.

Integration Training provide a hole range of training course in Brighton, London and Birmingham the company has been trading for several years and have built up a very respectable training business.

Mark Walsh the lead trainer maintains a comprehensive and informative mind expanding personal training blog which I recommend everyone subscribes to.