NeQstep provides a consultancy in innovation business. They required a bespoke file management system which seamlessly integrated with their current website. BC Design & Development provided them with an adapted open source application which exceeded their requirements.

E626 is a specialist sales agency which services various market sectors within the Electronics industry. Dealing with both hardware and software products for overseas companies. They required a small cost efficient website which promoted their business to overseas clients.

Thanks for a great design & Service to get the website up and running

Director E626

BC Design & Development will shortly be running a promotion with Tilgate Golf Course and would like to enlist your assistance.

We need a stylish catchy slogan for our promotion and to say thank you for your help we will give the person with the winning slogan 2 Free rounds of Golf at Tilgate Golf Course.

Our Business Model!

BC Design & Development is changing the way small businesses perceive Websites and Website Designers. BC Design & Developments is a dedicated approachable company who is happy to listen to their clients’ needs to ensure that their company’s website is the best it can be.

 !BC Design & Development provides a full Website Design Service in the Crawley, Gatwick and surrounding areas. We provide various types of Website Design & Development to domestic and international clients. We specialise in smaller websites to accommodate small to medium sized businesses and provide them with a personal service which is second to none!

We have introduced affordable cost efficient Website and Search Engine optimisation Solutions to small businesses of Sussex and the South East.

For more information the company please, visit our website at www.bcdd.co.uk. We won't keep your suggestions to ourselves you can see all of the suggested slogans on our blog here.

Closing Date for slogan suggestions Wednesday 26 August 2009. email your slogan with your name, company name and telephone number to: bmc@bcdd.co.uk, or leave your suggestions on our blog Now!

Enter Your Slogan Here!

BC Design & Development are pleased to announce that they have successfully won contract from ATU Spain to redevelop the current website.

After much negotiation and interpretation the Director of ATU was happy to award the contract to BC D&D on the grounds that he was confident that we could provide them with the right design within their tight time scales.

Previous Page: Introduction to an Overview of SEO

Company: Google was incorporated in 1998, within three years Google was conducting more than 200 million searches a day and averaging just under 300 million in 2009. Their stated mission is to refine and create the perfect search engine that, "to organize the world's information and make it universally accessible and useful". Additionally, with a strict focus on infrastructure Google configured thousands of linked PCs into one of the world's largest Linux clusters to revolutionise searching on the web. There obvious success has set a standard that has all other search engine companies scrambling to catch up.

Technology Type - Crawler: The index contents and search results are compiled by spidering or crawling the web. Google crawls and spiders the web to maintain its vast index, with a growing emphasis on content, content relevance and link popularity.

Important factors determining your ranking on Google are:

• Content and Keyword inclusion
• The number of links that point to your site;
• The quality (popularity) of the sites that link to your site;
• The text in and around the links that point to your site;
• Who you link to;
• Google's web crawler mainly reads the visible text on your page - other search engines may read additional information from the page;
• Meta Tags – Description and Keywords, contra to believe Google are interested in these Meta Tags;
• Google penalises spam and spamming websites;
• For a higher ranking on Google your website should be listed on Open Directory Dmoz www.dmoz.org (see the Open Directory section for more information).

Free Website Promotion: Google maintains its own spider based index as well as maintaining and sourcing from an Open Directory. Google employs what is called 'PageRank Technology' that performs an objective measurement of the importance of web pages by solving an equation of more than 500 million variables and 2 billion terms. They evaluate the quality of inbound links (people who link to you) and outbound link (people who you link to) assigning a value to the quality (popularity) of your links. Google PageRank is the measure of a page’s importance in Google’s opinion. PageRank calculations are based on how many quality and relevant sites across the Web link to this page. The higher the PageRank of the referring page, the more weight this link has.

Paid Website Promotion: With Google’s Adwords you can customize your own advertisements to drive traffic to your website by paying Google each time a user clicks on your pre-compiled link. This form of promotion is known as cost-per-click (CPC) and should be closely monitored to ensure value for money and a good ROI (return on investment).

Next Page: The Open Directory Project ...

Online search services mainly fall into two categories, directories (such as Yell, Thomson Local, Find Us In Spain.com etc) and search engines (Google, MSN/ Bing, Yahoo etc); some people confuse the two or don't recognise the difference as they appear to provide the same or similar user experience. For the purposes of Search Engine Optimisation (SEO) it is important to acknowledge the different strategies required for optimising placement in search engine results provided by the different search services.

It is important to note that the search and directory services trade and exchange information in a web of commercial arrangements. Being aware of these relationships provides global perspective and aids the planning of a strategy for SEO activity.

A reference for these relationships may be found in this Search Service Data Relationship chart (scroll over each logo to see the data relationships between the various search services). Understanding these relationships and considering them in conjunction with your own business objectives for engaging in SEO activity in the first place, should provide the foundation for an effective SEO strategy.

Different techniques are required for SEO for directories and search engines and these techniques further differ between services in these categories, the rest of this publication will focus on SEO for Google as this is the service currently of principle commercial interest in the UK. The information provided in this publication does not take into account Pay-for-Inclusion and Pay-for-Placement arrangements.

Next Page: SEO for Google ...


 

Over the next 5 to 10 days I shall publish a series of articles giving an overview of Search Engine Optimisation (English spelling) and what you should consider before implimenting SEO on your website. Read more in the Overview of SEO Section...

We have introduced a NEW Frequently Asked Questions section to the website.

Click on the link on the left or click here to see the answers to the most common SEO questions we are asked.

We now offer a comprehensive unique SEO service where you only pay for results.

For a small fee per Key search phrase per month, we shall carry out all of the necessary changes and research to ensure your website appears high in the Google Search Results for that particular Key Search Phrase.