SEO for Google

Previous Page: Introduction to an Overview of SEO

Company: Google was incorporated in 1998, within three years Google was conducting more than 200 million searches a day and averaging just under 300 million in 2009. Their stated mission is to refine and create the perfect search engine that, "to organize the world's information and make it universally accessible and useful". Additionally, with a strict focus on infrastructure Google configured thousands of linked PCs into one of the world's largest Linux clusters to revolutionise searching on the web. There obvious success has set a standard that has all other search engine companies scrambling to catch up.

Technology Type - Crawler: The index contents and search results are compiled by spidering or crawling the web. Google crawls and spiders the web to maintain its vast index, with a growing emphasis on content, content relevance and link popularity.

Important factors determining your ranking on Google are:

• Content and Keyword inclusion
• The number of links that point to your site;
• The quality (popularity) of the sites that link to your site;
• The text in and around the links that point to your site;
• Who you link to;
• Google's web crawler mainly reads the visible text on your page - other search engines may read additional information from the page;
• Meta Tags – Description and Keywords, contra to believe Google are interested in these Meta Tags;
• Google penalises spam and spamming websites;
• For a higher ranking on Google your website should be listed on Open Directory Dmoz www.dmoz.org (see the Open Directory section for more information).

Free Website Promotion: Google maintains its own spider based index as well as maintaining and sourcing from an Open Directory. Google employs what is called 'PageRank Technology' that performs an objective measurement of the importance of web pages by solving an equation of more than 500 million variables and 2 billion terms. They evaluate the quality of inbound links (people who link to you) and outbound link (people who you link to) assigning a value to the quality (popularity) of your links. Google PageRank is the measure of a page’s importance in Google’s opinion. PageRank calculations are based on how many quality and relevant sites across the Web link to this page. The higher the PageRank of the referring page, the more weight this link has.

Paid Website Promotion: With Google’s Adwords you can customize your own advertisements to drive traffic to your website by paying Google each time a user clicks on your pre-compiled link. This form of promotion is known as cost-per-click (CPC) and should be closely monitored to ensure value for money and a good ROI (return on investment).

Next Page: The Open Directory Project ...