There have been many changes in the world of SEO this year here is a short review of recent sector updates:
On April 21st Google launched its long-awaited Google Mobile-Friendly Update to improve mobile searching on the internet. The experts from Google pointed out that Mobile search changes was going to be even bigger than Penguin or Panda. According to some recent studies there is a posibility that twice as many non-mobile friendly pages could loose rankings in comparison to the controversial Penguin and Panda updates.
Google has officially confirmed that there are more searches on mobile devices carried out than on desktops. This is big news and, if you want to dominate on Google search, then your mobile search optimisation strategy should be priority on your to-do list. Be prepared as Google is expected to launch more Mobile orientated updates. The next one ‘Platypus‘ is rumoured to target slow page speeds on mobile devices. Google’s Mobile Friendly Test Tool
On May 6th, Google officially updated and renamed the Search Queries report in its Webmaster Tools. Now, in your Webmaster Tools you can find the Search Analytics report with more accurate data and filtering options.
On May 20th, Google Webmaster Tools was rebranded into Google Search Console. Google decided to update the ten year old name of the tool to one more universal as the application is used not only by webmasters but also by website owners, SEO experts, marketing specialists, designers, web developers etc.
At the beginning of June, the Google team announced that they are going to rework the Penguin algorithm so it runs on a permanent basis. It means that there won’t be any manual actions toward ranking changes because the data will be refreshed all the time. It doesn’t mean that you can sit back and relax you SEO strategy as individual websites can still be hit with huge overnight ranking losses. This means that you will need to keep your backlink profile clean and genuine in the eyes of Google.